THE TOOLS
Resource Detail
Citizens: When we start to think and act like Citizens, not Consumers, everything changes.
Book
Jon Alexander
PART 1: The Purposeful Investor
Your Worth And Power of the Collective
Digs into how Jon Alexander's "Citizen Story" framework can reshape politics and organizational structures, offering transformative potential for societal engagement and addressing global challenges.

Jon Alexander’s Citizens (paperback) is included because its central “Citizen Story”—arguing that institutions should treat people as creative, empowered citizens rather than passive consumers—directly supports PART 1: The Purposeful Investor and the chapter “Your Worth And Power of the Collective.” Favoured by Stuart, the book provides practical case studies and organisational examples showing how individual agency, exercised as citizenship and amplified through collective action, can address economic insecurity, climate crisis and social inequality, aligning with the book’s call to place values and collective power at the heart of investment and action.
