THE TOOLS
Resource Detail
Happy Money
Book
Elizabeth Dunn
PART 2 The Purposeful Investment Landscape
Traditional Wealth Management
Researches how strategic spending on experiences can enhance happiness and potentially lead to wiser financial decisions in consumer behavior.

Elizabeth Dunn’s Happy Money: The Science of Happier Spending (co‑authored with Michael Norton) is included because its research on how deliberate spending—prioritizing experiences over material goods—and acts of generosity boost well‑being offers practical behavioural guidance for aligning financial choices with personal values; these findings directly inform Part 2: The Purposeful Investment Landscape and the Traditional Wealth Management chapter by showing how reframing capital allocation and incorporating generosity and experiential returns can make wealth management more purpose‑driven.
