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THE TOOLS

Resource Detail

Happy Money

Book

Elizabeth Dunn

PART 2 The Purposeful Investment Landscape

Traditional Wealth Management

Researches how strategic spending on experiences can enhance happiness and potentially lead to wiser financial decisions in consumer behavior.

Elizabeth Dunn’s Happy Money: The Science of Happier Spending (co‑authored with Michael Norton) is included because its research on how deliberate spending—prioritizing experiences over material goods—and acts of generosity boost well‑being offers practical behavioural guidance for aligning financial choices with personal values; these findings directly inform Part 2: The Purposeful Investment Landscape and the Traditional Wealth Management chapter by showing how reframing capital allocation and incorporating generosity and experiential returns can make wealth management more purpose‑driven.

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