Extinction Rebellion UK’s “Insure Our Survival” is included because it documents a sustained, coordinated campaign of direct actions—an international wave of mass protests (including confirmed London actions), global twinning of Northern and Southern groups, public open calls and training, and a targeted permanent boycott strategy—aimed at pressuring major insurers (notably AXA and AIG) to withdraw support for fossil-fuel projects (including EACOP) and arms; by focusing on brand-to-customer pressure to hit profits and force institutional change, the campaign exemplifies how individual agency multiplied through collective action can reshape financial actors, directly supporting the themes of PART 1: The Purposeful Investor and the chapter “Your Worth And Power of the Collective.”