This Potential Energy Coalition global report, “Later is Too Late,” was included because its large-scale message-testing across 23 countries shows that a ‘generational urgency’ framing (e.g., protecting children’s futures — “later is too late”) most effectively increases public support for immediate climate action and policy; the report’s practical guidance (avoid distant targets and sacrifice framing, emphasize local impacts and vivid terms like “toxic pollution”) directly supports Part 1: The Purposeful Investor and the chapter Your Worth and the Power of the Collective by showing how strategic communication can mobilize public will, shape policy and market responses, and thus inform long-term investment decisions and collective actions to accelerate decarbonization.