THE TOOLS
Resource Detail
Reducing Reoffending Through Coffee
Website
Redemption Roasters
PART 3: Capital in Action
Your Capital in Action
Highlights their unique business model of reducing reoffending through coffee training, presenting significant social impact and growth opportunities.

Part 3: Capital in Action — Redemption Roasters (website: https://redemptionroasters.com/) is included as a concrete example in the 'Your Capital in Action' chapter because it operates a revenue-generating speciality coffee business that explicitly trains prison leavers, provides them with skills and employment pathways, and scales impact through a roastery, product lines and 12 London coffee shops; the model demonstrates how deployed capital can create measurable social impact (reducing reoffending) while offering commercial growth opportunities, aligning directly with the book’s theme of using capital for social returns.
