The Rallying Cry is a Kenya-based organisation that supports transformation at the intersection of climate, gender, economy and ecology and, through a commercial Advisory and a non-profit Initiative, works to unlock capital and scale gender-responsive climate innovations across Africa (the site cites engagement with capital providers and roughly $130m influenced). Included in PART 1: The Purposeful Investor under the chapter “Your Capital And the Power of Generosity,” this reference illustrates the book’s ‘Spectrum of Capital’ in practice—showing how investors can deploy financial tools (including, per the row, concessional financing) with intent to generate social and environmental impact alongside financial outcomes, and helps readers take stock of values and the power of generous, purpose-led capital deployment.