Ventures At The Helm (online guide at https://immjourney.com/) is included in Part 2 — Impact Investment because it offers practical, venture-centered Impact Measurement and Management (IMM) guidance that directly supports the book’s goal of clarifying purposeful investment choices: it reframes IMM as strategic, adaptive, and iterative, maps phases of a venture’s IMM journey, and supplies worksheets and investor-facing actions to align expectations and bolster venture capacity, making it a hands-on resource for investors and ventures seeking to measure and manage social and environmental outcomes effectively.