Included because Snowball Impact Management Limited exemplifies the book’s impact investing theme: the homepage states a mission to “create positive impact, without compromising financial returns,” and highlights diversified multi-asset and private markets exposure, expert active management, and a clear impact measurement framework. This directly supports Part 2: The Purposeful Investment Landscape by providing a contemporary, practical example of accessible impact investing that aims for measurable social and environmental outcomes alongside competitive financial returns, illustrating the book’s argument that investors can intentionally align capital with positive change without sacrificing performance.